Available for select projects
Going38 Work with us

About / approach

A small consultancy by design.

We work collaboratively, keep decisions legible, and build for the point after launch—when a site has to stay useful.

How we work

Legible decisions, shared ownership.

  1. 01 · START WITH THE USEFUL QUESTION

    We identify the audience, the decision a page must support, the material already available, and the constraints the work must respect.

  2. 02 · MAKE THE SYSTEM VISIBLE

    References, structured content, prototype feedback, and implementation decisions stay connected so the work can be understood and maintained.

  3. 03 · BUILD WITH A CLEAR HANDOFF

    The goal is not a black box. It is a durable website or workflow with an honest record of what it does and how it can change.